Ad Analysis: Rough Draft and Invention Technique.


 Invention Technique: Outline

 I thought it was a good idea to write an outline before I started typing my ad analysis. I thought an outline would be helpful because that way I could organize the topics and points of the essay in a logical order before I started typing.


Here is the ad I analyzed: 
Rough Draft
For this assignment, I decided to analyze a Starbucks pumpkin spice ad. I had to write about the main argument, evidence that supports the main argument, ethos, pathos, logos, the targetted audience, and explain why the ad was effective. I also had to describe the ad. The mistakes I made in the rough draft are that I had two paragraphs that talked about pathos instead of one, I did not predict the targetted audience well, I had a comma splice, and I forgot to capitalize a title.





Here is my rough draft. I fixed the errors pointed out by my instructor and highlighted where they were. I also pointed out what I changed:

Jesus Arevalo Merino

Deana Nall

English Composition I

17 September 2020

Ad Analysis

            I chose to analyze a pumpkin spice Starbucks ad. The main argument of the ad is that pumpkin spice season is back and that no matter if it’s cold or hot, Starbucks can please your desires because you can have a pumpkin spice drink hot or iced.

            The pumpkins shown in the ad serve as evidence because although the ad has no words, people who look at the ad in fall, which is considered pumpkin spice season, understand the context. Although pumpkin spice drinks are extremely popular in fall, Starbucks assumes that the ad will persuade people who have not tried a pumpkin spice latte before to go to the closest Starbucks location and buy one.

            The ad uses ethos by showing the Starbucks logo on the two cups. Starbucks is the most famous coffee company in the world and its logo is recognized by most people. It uses pathos by showing the colorful pumpkins. By showing the pumpkins, Starbucks tells people that a Starbucks all-time favorite is back. The pumpkin spice latte is a lot of people’s first Starbucks drink so this ad brings a lot of nostalgic memories to them. The ad promises the buyer a feeling of happiness when they taste a delicious pumpkin spice drink from Starbucks (this was a paragraph that I should have included here). The company also uses logos by creating this ad during fall so people know that the pumpkin spice products are back.

The ad shows two Starbucks pumpkin spice drinks (one is hot and the other one is iced) on top of many colorful pumpkins. Although the ad is colorful, they stuck with the same color scheme. No crazy distracting contrasts; just beautiful pastel colors throughout a simple ad with a very obvious main idea. All the colors they used give out happy vibes and the drinks look very inviting.

This ad has no words. The ad is very obvious so they did not need any words. An ad launched in fall showing two Starbucks drinks on top of many pumpkins. No need for words, people get the message.

The ad targets the middle class and upper-class adults of all races (here I had said that the ad targetted everyone which was not right) because men and women over eighteen are most likely to be coffee drinkers. The ad is very friendly and inviting to all ages and groups; (this semicolon used to be a comma)however, adults are most likely to buy caffeinated drinks.

I believe the ad is very effective and persuades the audience to buy the product because it is simple and straight forward. There is not too much going on so the main idea can be easily understood. It is also a beautiful ad; it is very colorful and gives the audience happy but calm vibes. The ad is appealing to all ages even though adults are most likely to order those drinks. And the fact that they did not need words to announce this product says a lot about the company. The company can be recognized around the world and people just need to see the Starbucks logo to understand the context of the ad.

 

 

 

  Work Cited (the word cited was not capitalized)

“Starbucks’ Pumpkin Spice Latte returns today with a few other pumpkin drinks”. Yahoo Sports, 25 Aug. 2020, www.yahoosports.com.




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